SALES STRATEGY & PLANNING

Building Predictable Revenue Through Strategic Revenue Operations

I partner with revenue leadership to build scalable forecasting, planning, and operational frameworks that improve visibility, execution, and revenue predictability across the GTM organization.

About

Focus

Revenue Operations Infrastructure

I am a trusted cross-functional partner across Sales, Finance, Marketing, Customer Success, and Business Systems improving data governance, reporting architecture, and operational scalability.

Incentive Compensation

I design and operationalize scalable compensation frameworks aligned to business objectives, territory strategy, and seller behavior across global sales teams.

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Strategic GTM Planning

I lead the development of comprehensive planning processes spanning quota allocation, territory design, capacity modeling, and performance management.

Forecasting & Revenue Analytics

I build robust quantitative models integrating CRM, billing system, and AE productivity data to improve visibility, accuracy, and operational decision-making.

Core Areas of Expertise

Revenue Forecasting & Planning
Incentive Compensation Design
Territory & Quota Planning
GTM Strategy & Operations
Executive Reporting & Analytics
Salesforce, Clari, Tableau, Anaplan
Process Automation & AI Enablement
Cross-Functional Leadership

Assurance & Reporting:

PwC

Developed a strong foundation in data analysis, business process evaluation, and executive reporting while serving clients across multiple industries. Led audit engagements, managed project teams, and identified opportunities to improve controls, reporting accuracy, and operational efficiency. Built the analytical rigor and structured problem-solving approach that continues to guide my work in Revenue Operations today.

Sales Operations:
Workiva

Supported the company's growth from approximately $100M to $300M in revenue by leading operational processes for incentive compensation and sales performance management. Delivered analytics, reporting, quota planning, and executive insights that aligned sales execution with company objectives. Collaborated across Sales, Finance, and Leadership teams to improve scalability, data quality, and operational effectiveness.

Sales Strategy & Planning: PagerDuty

Led sales planning, forecasting, and incentive compensation programs that helped drive predictable growth across a global go-to-market organization. Partnered with executive leadership to translate business strategy into territory, quota, capacity, and compensation decisions. Built scalable forecasting and reporting processes that improved visibility, accountability, and decision-making across Sales, Finance, and Operations.